What Should I Sell?
Now that you’re a pro at searching and checking you research for accuracy, we can move on to the fun stuff!
up your Filtered Earbuds report and take a
look at all of that data. Now that we’ve made sure we have accurate
research, we know that these results will give us the answers we
But what answers are we really looking for?
Well, I’ve talked to a lot of new customers, and I know that many of
you ask the same questions. So, I’ve organized the rest of this course
to teach you how to answer these questions with HammerTap for yourself!
We’ve gotten the hard parts out of the way, and now we’re going to
focus on interpreting the data in ways you can quickly and easily apply
to your eBay business!
So, let’s jump right in!
What Should I Sell on eBay?
of all the conversations I have with new customers, “What should I sell
on eBay?” gets asked most often. Everyone is trying to figure out which
products to sell on eBay, and HammerTap can be an invaluable resource
as you embark on your own product discovery journey, regardless of
whether it’s your first time around the block or you’re just looking
for new products to add to your product line. Just remember that it is
a journey, and it will take some time and effort (but all good things
If we’re really honest with ourselves,
we’ll realize that what we’re most interested in when we’re choosing a
product is whether or not it will sell, and how much it will sell for.
If we invest in a product without these two answers, we’re taking a big
risk, because what if it doesn’t sell? We want to make sure our item is
selling for at least the price we paid for it,
band that we have a good chance of making a profit!
how do we find those products that are selling profitably on eBay? The
answer is market research. HammerTap provides you with specific numbers
so you can know your product will sell and for how much, BEFORE you
invest and actually sell it yourself.
Take a look
at your Filtered Earbuds report, and I’ll
show where to find these answers. Click on the green button at the
bottom of the screen labeled, FINDINGS, and you will get a screen like
the one shown below:
we’re going to find out if my product will sell. Notice the graph on
the right and the underlined percentage. This is our
Listing Success Rate, or LSR, and it tells
us that our Skullcandy earbuds sell 81.68% of the time. In other words,
if we listed 100 sets of earbuds, about 82 of them would sell on the
first try and we would have relist the other 18. That’s a pretty good
chance of selling, and it gives us an idea of the risk involved with
investing in this product.
Second, we can find
out how much we can expect the earbuds to sell for with our
Average Sales Price, or ASP (underlined in
blue). Based on my research, I can expect to sell the earbuds sets for
about $12.13. Now, whether or not that’s a good or bad price depends on
what I can get the item for. If the suppliers I’m working with can only
get me the earbuds for $12.00, this probably isn’t the product for me.
However, if I can find them for $5.00 a set, I might make a lot of
money selling them. It all depends on your individual situation,
product and supplier.
With these specific numbers
from HammerTap, we’re armed with the information we need to decide
whether or not it’s a good idea to sell a product. So, now that we can
make an educated decision, how can we find the product that will work
Finding the Golden Goose
I want to warn you. Finding the perfect product to sell isn’t a walk in
the park. Many sellers research as many as 50-100 products or more
before they find one that is really profitable for them. I’m not saying
this to discourage you, I just want you to realize that you may have to
work a little to find that golden goose. But HammerTap is here to
When you’re brainstorming product ideas,
you want to start broad and gradually work your way down to a narrow
and specific product. To do this we’re going to start with a Category
Search and the What Title Keywords Should I
Use? report to find which products are selling well
within a given category. So, let's dive right in!
in Lesson 2 we talked about searches and I asked you to try a Category
and Seller search on your own (did you do it?). Now, we’re going to run
a Category Search together.
For our walk-through
today, I’m going to imagine that I’ve decided I want to sell iPod
accessories. I’m considering headphones, but I’m not sure if this is a
good market or what kind of headphones I should sell. So, I’m going to
search in the Electronics > iPod & MP3
Accessories > For iPod > Headphones &
The narrower you can get your category the
better. You won’t be able to search first and second level categories
because of eBay data policies, however, in most cases it’s more
beneficial to drill deeper than that anyway.
Here’s my search window:
used this button to
find the category number, and I also increased the Number
of Auctions to 100,000, instead of only searching 500,
like we did with our Product Search. A Category Search will include
many more listings than most product searches and you’ll usually need
to increase the number of listings you have HammerTap look
Once you run this search (it will take
longer than your Product Search because it’s searching so many more
eBay listings), open the What Title Keywords Should I
Use? report. You can find this repot in the
Findings Window just below the Results
report shows you every single keyword that was included in all of the
listing titles within this category (my research shows 94,714 listings,
so that’s a lot of words!). Then for each of these words, the report
shows you how many listing titles the keyword was included in, and the
average price and success rate of those listings. Because of these
detailed numbers, this report is a gold mine as you’re searching for
In my results, the category as a
whole has an LSR (Listing Success Rate) of about 36%, which isn’t that
great. But, before you give up on the headphone market in general,
remember that this is just an average. There are plenty of products
that sell at rates above 36% within this category, we just need to find
them. To do that, we’re going to search this list of keywords for
product-specific words that sell with high success rates and good
This report has a filter feature that
will make it much easier to find those keywords with high success
rates. Simply enter in the minimum percentage you’d like to look at
into the Minimum % Sold field (I only want
to see those that sold 70% of the time or more), and hit .
makes it really easy for me to quickly look at only those keywords that
are selling at least 70% of the time (but you can use any percentage
you want to). Here’s the beginning of my list:
looking for product specific keywords (brand names, types, models,
characteristics, etc.), and right off the bat we can draw several
- Both the Bose
and Skullcandy brands are selling well. (See keywords
SKULLCANDY from image above, and look at
Average Price and % Sold)
- Skullcandy brand
headphones seem to sell even better when they include a space. (See
keywords SKULL and
CANDY from image above)
headphones sell at much higher rates. (See keywords
BOX from image above)
are more likely to buy a set of headphones with a good shipping deal.
(See keyword SHIPPING from image
- The Bose Triport headphones and the
Skullcandy Ink’d Smokin’ Buds are both models that are selling well.
(See keywords TRIPORT,
and D from image above)
at how far just that little bit of research took you! Now you have two
brands you can look into, you have specific models for each of those
brands, and you even have some selling strategy tips!
this report, it’s important to look at the price, but remember that the
average price for each keyword is not as important as the success rate
at this stage of the game. Those products that are selling at higher
prices are most likely going to cost you more as well, so don’t rule
out an option just because it has a lower average price.
list isn’t telling you which product will be your golden goose (or if
any of them will be). It simply gives you the information you need to
get an idea of which products are selling well. It provides you with
specific directions to head with your research.
example, if I looked at this report and decided to research Skullcandy
a little more, I would want to run a Product Search. The best bet would
be to search within this specific category (enter in this category
number in the appropriate field in your Product Search window), and I
would run a search for both Skullcandy and
Skull Candy, because we noted higher
success levels in our category report for those listings that used a
space. Once I run my searches, I’d use this same What
Title Keywords Should I Use? report to figure out which
models and colors are selling well. From there… you guessed it, I’d run
another more specific Product Search and figure out exactly how often I
could sell a specific model and what I could expect to make on that
Simple enough, right?
Now it’s your turn! See what you can dig up with HammerTap’s powerful product discovery tools!
Assignment #4: Embark on your own product discovery adventure!
see what you can find using these powerful tools. Run a search in a
category you’re interested in and see what product specific keywords
you can find in the What Title Keywords Should I
Use? report. Narrow it down as much as you can with
subsequent product searches. Good luck!
You’ve finished this session! If you have any questions, make sure to
let our support
Look for Lesson 5 in your
inbox in a day or two. Or, if you can't wait, move forward to Lesson
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