On eBay Does "Buy
It Now" Make You More?
"I'm Not Spoiled,
I Just Want Everything Right Now!..."
By Steve Myers
You have to know I love you. I just waded through a 32 page
academic study on the effectiveness of using the "Buy It
Now" feature on eBay. I dug out some golden nuggets from
this dry and lengthy report...
so you won't have to. It really opened my eyes. Let me share
what I discovered.
A hot topic in the eBay community seems to always be the
latest increase in eBay listing fees. After all, profit is
what you keep after you pay all expenses. Listing fees are
one of them.
So is it worth it to use the "buy it now" feature? It really
depends on the product, as I found, using HammerTap auction
research tool. For many products, it yielded fantastic results.
Let's quickly discuss a few of the issues that make some
auctions perform much better using eBay's "buy it now" option.
Upsides to Using eBay's "Buy It Now" Feature
Advantages to offering buyers a chance to "buy it now" include:
- Buyers can get products quicker and with less hassle
- You may sell more often
- Gives the impression of your product's true value
We're all pressed for time. This applies to purchasing online.
Sometimes we simply don't have the time to watch an auction.
We have other things to do.
Other times, we don't just need a product, we need it right
now. Last week my washing machine died. As a guy, I probably
could have gotten by for a couple of weeks without it. My
wife didn't see it that way. :) Needless to say, within a
few days we had a working washing machine. It just couldn't
Some products are like that. "Convenience" items like washing
machines, microwave ovens, and televisions get replaced quickly
when they break down. If you lose your cell phone, you'll
probably have a new one within days.
When you shop on eBay for a product you feel you need right
away, you may not have several days to wait. At those times,
"buy it now" can be your friend. You'll probably pay more
by using the feature, but you may not have a choice.
In fact, for many products I researched with HammerTap,
that's just what I found. You often pay more... sometimes
a lot more. Let's look at a couple of examples that illustrate
Looking at the graph above, it looks like I'm not the only
one willing to pay more to have a washing machine right away.
Those who bought a washing machine paid quite a bit more
when they used the "buy it now" (BIN) feature.
However, notice that they actually decreased their
chances to sell by using the BIN feature. It wasn't much
of a dip, but at least we can definitely say that for washing
machines, you're not more likely to sell using the BIN feature.
How about other examples of products one might need in a
hurry. My family is cursed with an ability to kill vacuum
cleaners a couple of times a year. When they break, we replace
them right away to keep our home looking nice. Let's take
a look and see what we find.
This looks similar to what we found for washing machines.
Using HammerTap auction research tool, I also found similar
trends for car parts and microwave ovens. For some things,
when you need them, you need them soon. The buy it now option
helps you get what you want sooner.
Disadvantage to Using Buy It Now (BIN) Feature
Some downsides in using BIN features include:
- Using Buy It Now puts a cap on how high the auction bidding
can go. You may cheat yourself out of profits.
- Auctions with BIN feature may not feel as urgent, giving
buyers the impression they can buy anytime. You may get
fewer bids, which often means a lower selling price.
For some products I researched, setting a buy it now price
actually resulted in less chance to sell your product. For
some categories, products actually sold for less with the
As with so many aspects of a successful auction,
there is no firm and fast rule which applies to all product
categories. An auction research tool like HammerTap helps you
consistently know whether you'll make more on your eBay listings
by using a buy it now price.
Make the most of your auctions with research!
Try HammerTap FREE for 10 Days and remove the guesswork!
Determining what works and what doesn't when it comes to your listings requires research.
Anything less puts you at risk of not making the sale or not making as much as you could be on each sale. A research tool like
HammerTap helps you bypass the costly trial and error process by quickly giving you the key information you need for profitable online auctions.
Why not take HammerTap for a FREE test drive? We'll give you 10 days to put HammerTap to work for you. Use its power to determine:
- Successful Keywords
- Best Auction Type For Your Products
- Best Listing Duration
- Which Listing Features Improve Your Chance to Sell and Which Increase the Closing Price
- Optimal Start Price to Use
- Best Day of the Week to Start and End Your Auctions
- Seasonal Trends
- And much more!
As a bonus, you'll receive 10-lesson Power to Profit course to help you immediately see the effects research can have on your auctions.
We'll also throw in selling tips from Industry Experts in our members-only Auctionography newsletter.
You owe it to yourself to take the guesswork and risk out of your auctions. Try HammerTap free for 10 days. If you are
not absolutely sure you'll increase your eBay profits by the $19.95 subscription price, you're free to cancel. It costs you
nothing to prove to yourself there's a more profitable way to eBay.
Click HERE to See How HammerTap Gives You the Power to Profit