Where Do I Find Emerging Hot Products Before My Competition?
By Steve Myers, Online Marketing Consultant
What's Hot? eBay sellers race around looking at the hot
lists to find out what to sell next. Hot lists help you figure
out which products are increasing in demand on eBay.
Don't Get Burned
Hot lists can burn you. Why? Because once a new product
makes the hot list, everyone knows. It's no secret anymore.
And the time when you'll make the most profit on a new item
is before everyone finds out about it.
Once that happens, competition drives down the price. So
when do you want to sell a new item? That's right, when it's
still an undiscovered gem. Sounds simple, but how do you
How Hot Lists Work
First of all, you need to understand how
eBay creates the hot lists. Many of them come out every
three months. eBay monitors which products and categories
are rising in demand. They compile that information into
a hot list.
So you have as much as three months to discover emerging
in-demand products and make your money. Do it before the
crowd, and you'll be on to the next profitable hot item before
the price starts to fall.
Lemmings and Robins
As a kid, I remember watching a nature program
about lemmings. It was fun to watch the furry little guys
racing after one another. That is, until they reached the
By the hundreds, the cute little creatures
would faithfully follow the crowd. Even once they hit the
water below, they didn't clue in that the little guy in front
was leading them to disaster. On eBay, as in nature, following
the crowd doesn't always end so well.
But counterpoint this with the robin. Early in the morning,
it gets up early. While the soil is still moist, it's busy
pulling fat worms from the soil. Had it waited until the
sun had warmed it and made it more comfortable, its task
would have been all the harder. Once the soil dries out,
it's hard work to extract those same worms.
Discover Profitable Products BEFORE Hot
Lists Drive the Price Down
Lemming or robin? Which will you be? In this article, you'll
learn how to spot emerging products before they make the
hot lists. You'll learn to earn more during the narrow window
of time when a product's most profitable.
High Demand, High Price
So what's the first clue that a product is
a winner? The first clue is that it's in high demand. So
how do you tell when buyers are scrambling for a product?
Simple, its listing success rate is high.
The listing success rate tells you what percentage
of the time an auction closes successfully. By "successfully" we
mean someone bid on and won the item. Money exchanged hands.
Lazy Can Be Profitable
How do you find out how often auctions close successfully.
The hard way is to watch MANY auctions and see if they close.
Maybe I'm lazy, but I don't have time for that. Let me show
you the unfair advantage I use to "cheat."
Auction research is my secret weapon. I use
the HammerTap auction research tool to find products in high
Discovering A Real-World Hot Item Early
Let's use HammerTap to see what I can find out about the
Playstation 3 video game machine. It was released on November
17, 2006 to huge demand. Let's see what HammerTap tells us
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