eBay Listing Title Misspellings - Finding those Bargains

By Steve Myers, Online Marketing Consultant

In past articles, we found how misspellings of eBay title keywords can result in poor auction results. By the same token, however, you can profit from others' poor spelling skills. Let me explain.

First of all, when an auction results in a poor closing price, it's bad for the seller, but great for you as a buyer. It's a great way to pick up undervalued, overlooked eBay listed items. The bargain hunter in me loves to get a great deal. Maybe you're the same.

When you get an undervalued item on eBay for far less than it should have sold for, you've also found a great source of products to sell on eBay. In last week's newsletter, you learned which listing features make up good and bad eBay listings.

One of the major attributes of auctions which end with no bidders or with a price that's too low is the keywords used in the product title. That is good and bad news, depending on if you're the seller or the buyer.

For the buyer, it's a great thing when the seller misspells keywords in the title if you're the one who finds the bargain and takes advantage of the error. You get a good deal.

For the seller, misspellings can be a good or bad thing. If done by mistake, it's bad. If buyers can't find your listing because of a misspelling, there's no mistake about it, it's bad.

On the other hand, as a seller, you can take advantage of typos to your benefit. Why? Because sellers aren't the only ones who get "fat fingers" from time to time. Buyers do too.

When you intentionally add typo versions of common misspellings in the title or body of your eBay listing, this can be a good thing. Buyers who misspell the same words you use in their query will find your listing when they otherwise might not have.

With more traffic to your eBay listing, you increase the chances someone will bid on it. With more bids, you tend to get a higher closing price on your listing. It's as simple as that.

So how do you identify common misspellings used in eBay auctions? One way is to use the HammerTap auction research tool. Perform a search for a product in HammerTap. Then click on the "keywords" tab at the bottom of the application.

You'll see a list of keywords used in eBay listings for your product. Simply find those that are misspelled.

Other ways to identify commonly misspelled keywords is to use a tool like the one at www.missing-auctions.com. I stumbled upon this handy tool today. You just put your keyword in and it queries eBay for likely misspellings.

The bad news about the tool is that I found some great bargains with it. Why bad? Because I ended up spending money I hadn't intended on. I'm a sucker for a bargain. :)

Make the most of your auctions with research!

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Determining what works and what doesn't when it comes to your listings requires research. Anything less puts you at risk of not making the sale or not making as much as you could be on each sale. A research tool like HammerTap helps you bypass the costly trial and error process by quickly giving you the key information you need for profitable online auctions.

Why not take HammerTap for a FREE test drive? We'll give you 10 days to put HammerTap to work for you. Use its power to determine:

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  • Best Auction Type For Your Products
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As a bonus, you'll receive 10-lesson Power to Profit course to help you immediately see the effects research can have on your auctions. We'll also throw in selling tips from Industry Experts in our members-only Auctionography newsletter.

You owe it to yourself to take the guesswork and risk out of your auctions. Try HammerTap free for 10 days. If you are not absolutely sure you'll increase your eBay profits by the $19.95 subscription price, you're free to cancel. It costs you nothing to prove to yourself there's a more profitable way to eBay.

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