eBay Listing Title Misspellings - Finding those Bargains
By Sean Eyring, Online Marketing Consultant
In past articles, we found how misspellings of eBay title
keywords can result in poor auction results. By the same
token, however, you can profit from others' poor spelling
skills. Let me explain.
First of all, when an auction results in a poor closing
price, it's bad for the seller, but great for you as a buyer.
It's a great way to pick up undervalued, overlooked eBay
listed items. The bargain hunter in me loves to get a great
deal. Maybe you're the same.
When you get an undervalued item on eBay for far less than
it should have sold for, you've also found a great source
of products to sell on eBay. In last
you learned which listing features make up good and bad eBay
One of the major attributes of auctions which end with no
bidders or with a price that's too low is the keywords used
in the product title. That is good and bad news, depending
on if you're the seller or the buyer.
For the buyer, it's a great thing when the seller misspells
keywords in the title if you're the one who finds the bargain
and takes advantage of the error. You get a good deal.
For the seller, misspellings can be a good or bad thing.
If done by mistake, it's bad. If buyers can't find your listing
because of a misspelling, there's no mistake about it, it's
On the other hand, as a seller, you can take advantage of
typos to your benefit. Why? Because sellers aren't the only
ones who get "fat fingers" from time to time. Buyers do too.
When you intentionally add typo versions of common misspellings
in the title or body of your eBay listing, this can be a
good thing. Buyers who misspell the same words you use in
their query will find your listing when they otherwise might
With more traffic to your eBay listing, you increase the
chances someone will bid on it. With more bids, you tend
to get a higher closing price on your listing. It's as simple
So how do you identify common misspellings used in eBay
auctions? One way is to use the HammerTap auction research
tool. Perform a search for a product in HammerTap. Then click
on the "keywords" tab at the bottom of the application.
You'll see a list of keywords used in eBay listings for
your product. Simply find those that are misspelled.
Other ways to identify common misspelled keywords is to use a tool like the one at www.missing-auctions.com I stumbled upon this tool the other day. You just put in your keyword, and it queries eBay for likely misspellings.
The bad news about the tool is that I found some great bargains with it. Why is that bad? Because I ended up spending money I hadn't intended on! I'm a sucker for a bargain!
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