How to Make Huge Leaps in Profit with Teeny Tiny Changes
By Sean Eyring, eBay Certified Consultant and HammerTap Research Expert
do you make every listing count? And by count I mean make the most
money possible each and every time you list the product.
start with a hypothetical situation here. You found an amazing deal on a Weber Genesis gas BBQ grill, and so you buy five of them. One of them you keep,
and you plan on selling the other four on eBay.
list the first grill and make $120 in profit. The next week, you list
the second grill with what you think are slight improvements and
only make $93 in profit. The next week you list the third one the exact
same way you listed the first, and make only $86 in profit. Still trying
to get back the high of $120 in profit, you list the final grill
completely different than the previous three and make $128 in profit.
In the end, your grand total of profit is $427,
which isn’t bad. But what if you could have sold every item for the
high of $128 in profit? What if you could have made every listing count?
If you could have sold each grill at an $128 profit, you would have
made a total of $512, which is $85 more than your actual profit.
Keep reading to learn how to make every listing count and maximize your profitability every time!
Cracking the Code
you ever tried to guess the right combination of numbers for a
triple-combination lock? Take a triple-digit briefcase lock, for
example. How long would it take you to crack it? An hour maybe? But
that’s just three numbers. But this is a piece of cake next to the
possible combinations of listing options available when you list your
product on eBay.
With your auction, there are a
more than a million different ways to list an item. For example,
multiply possible closing days with possible auction types, with
listing features, with categories, with listing duration, with
keywords…. Well, you begin to get the picture. Each new digit adds an
exponential increase in possible ways to list your product.
how do you know the optimal combination of listing options that will
produce the maximum price, making you the most money on every listing.
Simple. You crack the code.
you can’t crack the code of the briefcase, you will never know what’s
locked inside. However, not cracking the code for your listings means
that you are losing out on profits that should be yours!
How Can I Crack the Code for my Listings?
bigger eBay gets the more important it becomes for you to create
auctions that are making you the most money. You can get this knowledge
through 1) trial and error, like our hypothetical situation at the
beginning, or through 2) market research.
think of HammerTap as your little code breaker that will unlock the
door to increased profits. Let’s see how.
you list an item on eBay, it walks you through the listing process,
giving you several different ways to list your product. For example,
how do you know which of the following options will maximize your
- Listing Title Keywords
- Gallery Picture
- Starting Price
- Listing Type
- Starting Day and Time
- Ending Day and Time
- Listing Features
take a look at how this is done with HammerTap. I did the research for a Weber Genesis Gas Grill, and the results are listed below.
Figure 1 - Research results for Weber Genesis Gas Grill. Copyright 2009, HammerTap.
remember, we are concerned just with an increase in our profitability,
so we want to sell our product for the maximum price. Here we see that
the Average Sales Price (ASP) is $443.86, and hypothetically the cost of
our product is $349.00.
We need to select the best listing options that we discussed above to make more than the average of $443.86.
Maximizing Your Profits with Research
looking at closed auctions, we can find out what combination of listing
options increase your sales price.
Figure 2 - Research results for Weber Genesis Gas Grill. Copyright 2009, HammerTap.
of the listing options above bring you the highest sales price. Just to
explain a few things. First, the best Listing Type is a Fixed Price listing. Because of this, people can buy the
item immediately without waiting for the auction to end. In that case,
the Start Day is more important than the End Day. And the best Duration
was 10 days. The important thing is to pick Wednesday as the
Start Day, and make your initial duration long enough to last until
With a little more research, I found the best
Category to be 79687 (Home & Garden > Yard, Garden & Outdoor Living > Outdoor Cooking & Eating > Gas Grills & Accessories > Gas Grills), which boosted my Average Sales Price to
Figure 3 - Research results for Weber Genesis Gas Grill. Copyright 2009, HammerTap.
With the Keyword Analysis, I filtered my report to show the best keywords with the highest Average Sales Price. I came up with the following keywords and sales prices (keeping in mind my ASP was $443.86):
- Weber = $443.86
- Gas = $443.86
- Grill = $443.86
- Barbeque = $860.12
- Propane = $750.21
- BBQ = $777.86
- Natural = $797.01
- New = $518.12
these keywords together to make titles such as: New Weber Genesis Natural Gas BBQ Grill or Weber Genesis Propane Barbeque BBQ Natural Gas Grill, have the potential of boosting my ASP to
$860.12 (a whopping $416.25 profit!)
*Remember you have 55 characters worth of space for that listing title, make the most of it with the most beneficial keywords!
Making Every Listing Count
Bringing everything together will really help you see how profitable research can be.
from the start that we made $427 total in profit. However, if we would have
made $128 in profit on each item we sold, we could have made $512?
we have done the research and have done everything to maximize our
sales price, we can expect to sell every listing for an average of $443.86.
with our cost for the product being $349.00, we have increased our profits
to $94.86 per sale. And of course, with research we are making every
listing count, so we now increase our total profits to $416.25 on average per sale!
By cracking the code for these four BBQ grills, we increased our sales from a total of $512 to $1664. That
is a 43% increase in total sales. Not bad
for five minutes of your time.
Make the most of your auctions with research!
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a bonus, you'll receive 10-lesson Power to Profit course to help you
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You owe it to yourself to take the guesswork and risk out of your auctions. Try HammerTap free for 10 days. If you are
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