What Do I Sell on eBay?
By Sean Eyring, HammerTap Consultant
In this issue of the HammerTap Newsletter you'll find:
- Information on what to sell on eBay
- 12 Top eBay Gurus who want to help you!
like me, most of us started off selling anything we could get our hands
on. After we became more comfortable selling and learning the tricks of
the "online" trade, we want to increase our inventory and sell more
products. But how can we know what products are likely to sell? We
don't want to invest in a product that is over-saturated and unlikely
One way to find out what sells is to
spend countless hours on eBay (like we don't spend enough time on there
already) monitoring products and determining their success rate.
(Before I had HammerTap, this is exactly what I did. Unfortunately, the
item I chose to sell still didn't sell.)
HammerTap, there is an easier and faster way. For example, let's say
that you want to build your inventory and start selling boys' clothing,
but you don't know which brand is likely to sell or how much money, if
any, you can make.
To find out, I'm going to open
HammerTap and perform a Category Search.
First, I am going to search in category number 3038, which is "boys'
clothing size 8 and up." (Note: When performing category searchs, it's
best to search through more auctions for more accurate results. For
this search I used 5,000 auctions.) With HammerTap, performing a
Category Search brings you back 90 days of data. That should tell us
what has been the hot brand for the last three months.
Utilizing Keywords to Find What Sells
find out which brand sells, I went to the
Keywords window and sorted the keywords by
the number of auctions. (This is done by clicking on the top of the
column titled # of Auctions.) I found that
Old Navy had the most auctions (out of 5,000) with 416, followed by
Abercrombie with 327, Ralph Lauren with 271 and Gap with 268. But, you
don't want to stop there; you want to see which one has the highest
success rate and highest selling price.
this, I put the data columns in the order I wanted to. I put the
# of Auctions column next to the
Listing Success Rate (LSR) and
Average Selling Price (ASP)/Item
This is how I do that:
the auctions by clicking on the # of Auctions column. This will sort
the auctions in descending order.
and hold the Listing Success Rate column (the 5th column in the
Keywords window). Hold that column and drag it to your left and drop it
next to the # of Auctions column. Green arrows will appear to guide you
where to drop it.
- Click on the ASP/Item
(which stand for Average Selling Price per Item) column (the 7th column
in the Keywords window) and drag and drop it next to the Listing
Success Rate column.
I love how
HammerTap allows you to arrange your search results the way you want
to!) The picture below illustrates how I have arranged my
Once you have
arranged your results, you want to look for the highest
LSR (Listing Success Rate) and highest
ASP (Average Selling Price). Here is the
breakdown for these four brands.
looks like Old Navy is saturating the market, while Abercrombie has the
highest success rate and Ralph Lauren has the highest average selling
price. Now you can take this information and compare these figures to
your cost of obtaining your inventory. (It's a good thing I did this
research. I was thinking about selling Gap clothes.)
What Else Could You Do With This Information?
that you have come this far, do the same thing and find out what
specifically sells. Is it pants, shirts or shorts? I would look for
the Keywords PANTS, SHIRTS and SHORTS.
Find out which item has the highest LSR
and ASP and you are set. In this case,
shorts had both the highest Listing Success Rate and Average Selling
Price. Size also plays a factor, with XL selling for $56 each. The
possibilities are endless! You can pinpoint exactly what sells and for
Even though summer has just started,
school will be starting up just around the corner. As the start of the
school year approaches, if I was going to start selling boys' clothing,
I would perform the same research, but instead of looking at current
auctions, I would look at Last Year's Auctions. (You do this by
selecting the Last Year's Auctions checkbox in the
Category Search window. This would look at
auctions from today's date last year to 90 days ahead.)
at Last Year's Auctions will tell me what
to sell as school approaches and when to start selling. My results will
also tell me what Ending Day is best, what
Keywords to use and what my
Starting Price should be to increase
profits. It will also tell me when the back-to-school rush will die
Now go on and try this for yourselves.
Search in a category you want to get a foot into and make sure you are
investing in a product that not only sells, but that makes you some
12 Top eBay Gurus Want to Help You!
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