Research: Your eBay Crystal Ball to Increased Profits
By Sean Eyring, eBay Certified Consultant
you ever been frustrated with your eBay performance for some items you
have sold in the past? I know I have.
When I first started selling on eBay, it
was really quite embarrassing for me. Trying to sell some odds-and-ends
around the house, I ended up loosing money rather than making some
extra cash. Why? I sold everything in the exact same way: same starting price, same duration, same listing type.
speaking, I knew how to sell on eBay, but was stuck in a rut of listing
my items the same way each time, without any variations.
But I didn’t know how to sell those items
specifically. I was listing maternity clothes the same way I was
listing childrens books, scrapbooking supplies and sports
No offense, but the same is probably
true for many eBay sellers who are selling a wide variety of items like
it takes several sales of the same item before you learn how to sell it
most profitably. Selling just the one item is just a shot in the dark
unless you can get some quick insights on how to sell the
By Quick I mean Quick!
clock is always ticking. I know you are pressed for time. You have
large amounts of items to sell, which means taking pictures, listing,
packaging and shipping. Your profits are really determined by sales
price and the number of sales you make.
means that the more you sell the product for and the less time you
spend on an item, the more money you make for each item and for your
But what if spending one more minute on
each item could increase your profit substantially; would you spend
that extra minute? But how could just one minutes make that big of a
Using what I like to call “quick-shot
research,” you can get the information you need to sell an item
successfully in less than a minute.
experience at the first? Although I knew how to sell on eBay, I didn’t
know how to sell a specific item. But what do I mean?
didn't know the ending day when more buyers were ready to make a
purchase. I didn't know which keywords to use in my listing title. I
knew how to list, but I didn't know how to sell.
quick-shot research you can know more about selling a specific item.
Think of it as your own crystal ball that you look inside to find out
how to make the most money selling a particular item.
Crystal Ball Research in One Minute or Less
Enough talking about how quick it is, let me show you.
say you picked up a Coleman camp stove from a yard sale. You know a
little bit about camping equipment, so you pick it cheap with the intent of turning around and
selling it on eBay.
The problem. You've never sold a Coleman camp stove before. How do you do it?
Using HammerTap, I do a Category Search for the eBay Category I would be listing in: Sporting Goods
> Outdoor Sports > Camping & Hiking
> Cooking Supplies > Stoves (Category #62117). See the figure below.
But how is this a crystal ball? What do these figures mean? I'll show you.
quick glance, you know that you have a 64.3% chance of selling a stove
(Listing Success Rate, LSR) if listed in this category, for an average
sales price of $48.04
(Average Sales Price, ASP).
But now what? How does this help me sell this item for a higher price? Let's move on to the next figure.
What am I Looking for Here?
we are using research to find out what the buyers want when looking for
this product. For example, which listing type brings more attention to
your listing? What end day and time are the most shoppers ready to make
a purchase? Or what listing features do grab buyers attention and their
The answers to these questions lie
in the results above. This means that I need to know which listing
options (listing type, end day, etc.) will increase my chances of
selling, anything higher than 64%, and
increase my selling price, anything higher than
In the results above, I’ve
circled just a few examples of what we have been talking about. For
example, ending your auction on Thursday already increases your sales
price by $7.30. For you, that’s $7.30 in extra profit! Choosing a
10-day auction increases your sales price by $38.16, nearly DOUBLE the
average sales price!
Are you getting my point?
The extra minute spent looking into your crystal ball is really
starting to pay off.
Information like this is
vitally important to your success. Not only are you making more money
for yourself, but it isn't eating into your most precious asset,
Now you can
SEE into your future sales through market
research—your personal crystal ball—to increase your profits on every
sale in less than a minute!