How Can I Increase the Traffic to My Listings?
You've mastered the many ways you can use HammerTap to quickly
optimize your listings! How does it feel to know you're on your way to
making more money on every listing?!
But, I know
what you’re thinking, what good is an optimized listing if it isn't
getting enough traffic, right? Well, today I'm going to show you how
HammerTap can help you increase the traffic to your listings.
Buyers vs. Shoppers
If we're looking to increase traffic, we first need to understand how people are using eBay.
buyers come to eBay already knowing what they are looking for. This
makes the search bar their primary target because it's the fastest way
for them to find the product they want. They simply type in their
keywords, and once they click that search button, only those listings
that match their combination of keywords will be displayed. This means
that if you're listings don't include those keywords buyers are
searching for, they'll never even see your listings, let alone buy from
you. The closer your listing title matches the keywords buyers type in,
the more attention you'll receive. Your listing title is how buyers
Now, you may have noticed that I've
only used the word buyers and I haven't said
shoppers. Do you think there's a difference
between these two? On eBay there certainly is!
shopper simply browses; they're window shopping to see if there's
anything that might catch their eye. For example, when I go to the mall
with my girlfriends, I often don't have a particular item I want to buy
in mind. I'm a shopper. I might buy something if I really like it, but
I'm almost just as likely to head home without purchasing anything.
However, my husband never goes to the mall unless he knows exactly what
he's looking for. He's a buyer. He goes when he wants or needs
something specific, and he walks in, says, "I want that one," and he's
You want buyers coming to your listings.
Buyers are much more likely to purchase your product because it's
exactly what they're looking for. They're also often willing to pay a
higher price, while shoppers are more likely to be a little more
price-sensitive. But how do you pick the right combination of keywords
to ensure you're pulling buyers to your listings, and not just
Well, HammerTap is here to
save the day again! Let’s go back to those question reports in the
time we're going to look at the very last question, What
Title Keywords Should I Use? So, go ahead and open up
your Filtered Earbuds report, click
I’ll show you what just might be one of the coolest HammerTap
The Title Keywords Report
already looked at this report in Lesson
4 when we were searching for products. Now,
we’re going to use it to build our titles, as the title of the report
implies. This report shows you every single keyword that is included in
all of the listing titles in your results. In my filtered research, I
have 262 listings, so that’s a lot of keywords.
The keyword report does not include words from
subtitles or descriptions because HammerTap only searches the actual
The report starts with a quick
summary of your overall number of listings, ASP, and LSR so you have
these numbers to use as benchmarks when you’re deciding which words to
include in your title. There are also a variety of sorting and
filtering options (which we’ll come back to), and then there’s the
entire list of keywords.
Here’s the first portion of my keyword chart:
For each keyword, the
report shows you how many listings it was included in, and then the
average price and success rate of those listings (increases are in
green, decreases in red). We’ll use these numbers to decide which
keywords to include in our title.
that the first three keywords—INK,
D (this is counted as a separate keyword
because we separated it from ink with an
’), and SKULLCANDY—all have average prices
and success rates equal to the overall averages. This is because they
were the search terms we used in our search, so all of the listings
Now, let’s use the keyword report
to build the title that will bring us the traffic we’re looking for.
Back in Lesson 2, when we were trying to
figure out which keywords to include, we couldn’t decide if it was
better to use headphones, earbuds, or earphones. Well, now, we’re not
interested in what the sellers are putting in their titles. Instead, we
want to know what most buyers are searching for and paying
In the screenshot of my results we can see
several choices. We have HEADPHONES,
EARBUDS. I also scrolled down through the
rest of my list and found EARBUD (without
the ‘s’), EARPHONE, and
HEADSET. We now have the information we
need to make an educated and strategic decision on which of these we
should include in our title.
First, notice that
HEADPHONES have the highest prices. This
means that if we had an ASP strategy we would want to include these
keywords. We can either include both of them, or we can just pick one.
If we were only picking one I’d go with
BUDS, since it gets the higher
For the keywords included in my screenshot
above, only HEADPHONES has a success rate
that improves on the overall LSR, and that’s only by 0.56%. However,
all three of the keywords I found when I scrolled
HEADSET—all had 100% listing success
rates. This makes it an absolute no-brainer when you’re building a
title based on an LSR strategy.
So, we’ve looked
at comparing words based on which would be better for our strategy, but
what if you just want to see those keywords that get you the highest
ASP? Well, let’s sort our list by Average
Price. Simply scroll up to the Sort
By: option and select Average
This will rearrange your results and show you those keywords that get the highest prices in descending order.
highest paying keyword is MACRED (which is
a color), and we can see that these listings got almost $6 more than
the average price. However, notice the number of listings. Since there
are only three, it isn’t guaranteed to get us that much higher of a
price. But if you had red ink’d earbuds to sell on eBay, I would
recommend including MACRED in the listing
If we look down the list, you can quickly
pick out the keywords that were included in a lot of listings. Both
NIP (an abbreviation for “new in package”)
and SMOKIN (which is another way to
describe these specific Skullcandy earbuds) have been proven to
increase our ASP.
So, if I was building a title
based on an ASP strategy, my title might look something like this:
New Skullcandy MacRed Ink'd Headphones
Smokin Buds NIP. This title would
obviously only apply for red earbuds, but I could change the color and
the rest of the title would stay the same. But now, instead of just
hoping that my title will pull in high-paying
buyers' searches, I know it will. I’ve used
keywords I know high-paying buyers are using when they search for these
These same techniques can be used to
build a title for a listing with a LSR strategy. If I sort the keywords
by % Sold I can quickly pick out those
that will make my listings more likely to sell and build the perfect
title for this strategy.
But what if I’m looking
for good combination strategy options? If I’m trying to build a title
that will get me both good sales prices and success rates, I can use
some keywords that have good prices and also include keywords that have
high success rates. Or, I can search through my list and find only
keywords that increase both figures.
We can use
HammerTap’s filter options to make these keywords even easier to find.
Simply put the ASP in the Minimum Avg.
Price field and the LSR in the Minimum %
Sold field. Here’s what mine looks like (I rounded to
down to $12.00 and up to 82%):
Then just click
your report will only display keywords that are above these minimums.
Try it out within your report and you’ll see how easy it will make
finding those keywords that will increase both your listing’s ASP and
Assignment #8: Build your own listing title!
know you’re thrilled with how much easier this report will make
building successful listing titles, so see what you can cook up for
your own listings! Either run a new Product Search or check out a saved
report for one of your products, and build your listing title based on
your selling strategy.
finished another lesson. You’re well on your way to being a HammerTap
Master! Next time we’re going to talk about how you can use HammerTap
to beat out your competitors—stay tuned! And don’t forget to send your
questions to our support
Look for Lesson 9 in your
inbox in a day or two. Or, if you can't wait, move forward to Lesson
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